The future of the agency was put to debate at Spikes Asia this week with Unilever’s Aseem Puri stating “Consumer changes first, brands change second, agencies change last”.
According to research by 12ahead parent company The Knowledge Engineers, there are three key issues dampening the future for agencies. The first issue is that consumer change is outpacing agency leadership, there are also new skills that are required and, finally, agency culture is hindering change and innovation.
